The car is a popular object of fetishes in psychosexual studies. It can become an extension of the human body, an erotic symbol, and a vehicle for sexual exploration. The automobile is often associated with freedom, power, speed, control, and adventure. Its design can evoke feelings of excitement, passion, dominance, and submission. It may also be perceived as a source of security, protection, and comfort. Some people find cars to be highly sensual objects that stimulate tactile pleasure, visual stimulation, and fantasies of escape and conquest.

Psychologists have studied the effects of environmental cues on driver arousal levels. One experiment involved exposing participants to dirty cars, clean cars, and neutral vehicles. They found that drivers in dirty cars reported higher levels of arousal than those in clean cars. This effect was mediated by tactile sensations, suggesting that dirt accumulation can enhance physical attraction to a car's surface.

Another study investigated how different types of music affect driving behavior. Participants were asked to drive along a track while listening to various genres of music. Their reactions were monitored using physiological measures such as heart rate variability (HRV) and self-report questionnaires. Results showed that rock music increased sexual arousal more than classical or pop music.

Drivers who listened to slow songs had lower HRV than those who heard fast tunes. These results suggest that music can influence both emotional state and physiological responses during driving.

The connection between cars and sex has been explored in many popular media outlets, including movies, TV shows, and novels.

The James Bond franchise features numerous vehicles with distinctive designs and abilities. Similarly, "Fast and Furious" depicts high-speed chases and intense competition among automobile enthusiasts. Car magazines often feature sexy models posing seductively next to shiny sports cars. In these cases, the car becomes an extension of the character's personality, a symbol of their desires, and a source of erotic fascination.

Researchers have identified several ways in which environmental cues may affect driver arousal and sexual attraction. Dirt accumulation on a car's surface may increase tactile pleasure, while certain types of music can heighten sexual excitement. The psychosexual relationship between people and their cars remains an active area of investigation for psychologists and other professionals.