Automotive Psychology is an emerging field that studies how human beings interact with automobile cars in terms of psychological aspects like emotions, desires, attitudes, preferences, behaviors, fantasies, and even fetishes. The car itself has been known to evoke strong feelings of sensual desire for many individuals who have long considered it as a sexually attractive object due to its sleek body design, stylish features, performance specs, and powerful engines. This concept is also supported by the fact that some people are interested in modifying their vehicles so they can make them more appealing to others. In this context, the term "automobile" refers to all four-wheeled transportation means such as cars, trucks, vans, buses, SUVs, etc., while the word "vehicle" covers other modes of transportation including bicycles, boats, airplanes, helicopters, etc. Moreover, the study of automobiles has become popular recently because of the increased number of people driving around the world today.

The relationship between automobile and sexuality was first explored by Sigmund Freud in his psychoanalytical theories which states that men tend to get aroused by seeing beautiful women whereas women tend to get excited when they see handsome men. According to him, these two genders show different reactions towards automobiles depending on what kind of personality traits they possess.

If a man likes sedans, he might get turned off when seeing a woman sitting behind the wheel of a sports car or pickup truck; conversely, a woman might find herself drawn to sporty models like Ferraris and Lamborghinis but disinterested in family sedans or minivans. On the other hand, some researchers argue that there is no real difference between male and female attraction towards vehicles since both sexes have similar tastes regarding their preferred types of vehicle.

They agree that men generally prefer luxury sports cars while women tend to favor practicality over performance.