Automobile designers have carefully crafted every aspect of their vehicles to evoke an emotional response from drivers. The way a car moves, handles, accelerates, brakes, turns, looks, sounds, and smells affects how people feel about it – and that includes psychosexual responses like attraction and arousal. But can you really get turned on by your car? And if so, why is that? How does tactile interaction with advanced infotainment systems and vehicle controls cause such feelings? We'll explore those questions and more in this article.
When it comes to sex appeal, cars are no different than humans in many ways. Just like humans, they come in all shapes and sizes, with various characteristics that make them unique and desirable. Some are sleek and sexy while others are boxy and rugged. Some have curves in all the right places while others are designed for function above all else. And just as with people, some cars are simply more attractive than others based on personal preference.
But what happens when you put someone in a car? What happens when they start touching buttons, pushing levers, and manipulating knobs? What kinds of physical and psychological reactions might occur? Let's find out!
Let's consider the most obvious sensory input: sound. Cars produce sounds that vary depending on what type of engine they have and how much power they possess. A roaring V8 or a purring hybrid can both be incredibly pleasing to the ear. In fact, studies have shown that men prefer engines that produce lower frequencies than women do (Brown & McIntyre, 2015). This is likely because lower frequencies are associated with greater intensity and masculinity – two qualities that are often attractive to males.
We have smell. The scent of leather and new plastic has long been linked to sexual arousal in both men and women (Sorokowski et al., 2009), so it's not surprising that automotive designers take great care in creating an intoxicating blend of fragrances in their vehicles. From the smell of fresh upholstery to the odors emitted by air conditioning systems, there's no shortage of opportunities to create a sensual atmosphere inside your car.
Tactile interaction is perhaps the most important aspect of vehicle sex appeal. When you touch something, your brain sends signals to your nervous system, which in turn releases hormones like dopamine and adrenaline. These chemicals make us feel good and can even increase heart rate and blood pressure (Diamond, 2007). So when you press a button or turn a knob in a car, you're actually getting more than just mechanical feedback - you're triggering a physical response!
Of course, this doesn't mean that everyone responds to cars in the same way. Some people may be turned off by certain aspects of their vehicles while others find them irresistible. And then there are those who don't really care about cars at all. But for many of us, driving is a sensory experience that engages our entire being - including our psychosexuality.