The term "automotive psychology" refers to the study of cars as objects that can elicit strong emotional responses from their drivers and passengers. These reactions include feelings of excitement, arousal, attraction, fear, and anxiety. The car's design, performance capabilities, and perceived safety can all impact these responses. Cars have been associated with sexuality for many years. This association is often expressed through advertising campaigns that link cars to masculinity and femininity. Some people also find themselves attracted to certain car models based on their visual appeal.

Some individuals may be drawn to sports cars because they are seen as powerful and aggressive. Other people may be attracted to luxury vehicles because they convey wealth and status.

There is also a more specific connection between cars and sex. Many people experience a sense of sexual tension when driving fast and aggressively, which is sometimes referred to as "car porn". This feeling can arise from observing exhaust flames, backfires, or turbo whistle during high-performance driving. This erotic response may be related to the auditory and visual cues integrated by the brain while engaging in this activity. When someone experiences a sudden increase in engine noise, they may feel like their body is responding sexually. Similarly, seeing smoke coming out of the tailpipe could be interpreted as an erotic image. This type of stimulation is similar to how some people experience arousal from watching fireworks or other pyrotechnics. Some people may even fantasize about having sex in or near a car during high-speed driving. This fetishistic desire is called vehophilia. It involves using cars as a way to explore one's sexual desires. While not everyone experiences automotive psychology in the same way, it is clear that cars can evoke strong emotional reactions. Whether you are a professional driver or just enjoy going for a drive, understanding these feelings can help you better understand yourself and your relationship with cars.