Psychology is the scientific study of the mind and behavior. It is concerned with understanding the inner workings of the human brain, including thoughts, feelings, emotions, motivations, and reactions to stimuli. Psychological research has shown that humans are highly influenced by their surroundings and environment, and this can include car design. Car designers often take into consideration how cars will affect people's perceptions and desires, which may be related to psychological factors such as attraction, arousal, and fantasy. In terms of automotive design, curves and symmetrical shapes are known to evoke subconscious sexual arousal in both men and women. Reflections are also thought to increase perceived attractiveness, which can lead to greater interest and attention from potential partners. The combination of these visual cues can create an erotic atmosphere for drivers and passengers alike. This phenomenon is referred to as 'car sex,' or the way that cars elicit feelings of sexuality and intimacy.

In addition to physical features, there is evidence that color plays a role in sexual attraction. Studies have found that certain colors, such as red and black, are more likely to be associated with romance and passion than others. Red represents energy, excitement, and vitality, while black symbolizes power, mystery, and sophistication. These associations may make it easier for individuals to feel aroused when surrounded by them. It is possible that people who drive luxury vehicles equipped with special lighting effects could experience a heightened level of sexual attraction due to the sensual effect of the lights.

Some car manufacturers have incorporated scents into their designs in order to enhance the overall experience for consumers.

Certain models have been designed with a distinct smell of leather or wood grain that is intended to trigger memories of romantic settings like high-end hotels or private jets.

While many car owners report feeling more confident and sexy behind the wheel, others have suggested that this may not always be the case. Some argue that car sex is simply a product of our culture's obsession with materialism and consumerism, and that it does little to address deeper issues related to relationships and personal fulfillment. Others suggest that the prevalence of cars in modern society creates unrealistic expectations about what constitutes an ideal partner, leading to confusion and frustration.

Regardless of one's views on the topic, it is undeniable that automotive design has a significant impact on how we perceive ourselves and others. By understanding these psychological factors, designers can create products that resonate with customers on a deeper level and help to foster positive emotions and experiences.