Automobile design is rich with symbolism and metaphor, and car enthusiasts have long recognized that cars can be used to signal status and attract mates. The iconic shapes and contours of classic automobiles are often seen as sensuous, inviting touches, but there has been little research into whether car designers actually understand what makes their creations sexy.

Cars are powerful objects - they evoke feelings of power and control that may translate into sexual attraction. Automobile designers have sought to exploit this association for commercial gain by creating vehicles that are both sleek and aggressive. Cars like the Ford Mustang and Dodge Charger seem to be designed with an eye towards seduction. The grille and hood of these cars suggest strength and dominance, while their curves and lines imply feminine gracefulness. Some studies have suggested that intercoolers may also play a role in making a vehicle sexier; one study found that women found cars with large intercoolers more attractive than those without them.

There is no evidence that larger intercoolers actually increase engine performance.

Car companies sometimes go further than just subtle visual cues, adding features to their vehicles that make them seem more arousing.

Some luxury brands offer heated seats and massage functions to create a sense of intimacy between driver and passenger. Other models may feature sporty stripes or vents to emphasize speed and masculinity. While these elements may appeal to certain consumers, it is unclear how much they contribute to overall sexuality.

In addition to design, car commercials can also convey messages about sexiness. Ads typically focus on images of the male gaze, using female models as props to sell cars. This objectification of women is common across many industries, but it is particularly prevalent in automotive advertising. Some research has shown that viewers respond positively to ads featuring scantily-clad women next to sports cars. Women who see such ads are more likely to feel objectified and less confident in their own abilities behind the wheel.

Car designers use various techniques to make their products more appealing to potential buyers, including through associations with sexiness and sensuality. Whether these strategies work is up for debate - some argue that the sexiest vehicles are simply the ones that people find most attractive regardless of any conscious effort by manufacturers. Others suggest that these tactics may be effective at creating desire, even if they don't always translate into sales.