The word 'psychology' is derived from the Greek words 'psyche' meaning mind, soul, spirit, or breath and 'logos' meaning science, study, or knowledge. It refers to the scientific study of the human...
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: Automotive sexuality: how psychology and car design influence intimacy behind the wheel
Automobile designers and manufacturers have been using sensuous materials, enticing colors, and alluring shapes to seduce consumers for decades. The car's body, its smooth curves, vibrant hues, and...
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: How car designers use eroticism to entice drivers and boost performance
