Automobile designers have become increasingly aware of the importance of creating cars that appeal to their customers' psychological needs and desires. One such need is the need for tactile...
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: The arousing psychology behind automobile designers use of leather
The touch of leather seats, metal gears, and plastic buttons can all be pleasurable for some drivers. When we think about cars that are designed to turn heads, we often imagine their sleek curves,...
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: How touchyfeely car components bring sensuality to automotive experiences
