The word "psychology" has been associated with many different things throughout history, but most commonly it refers to the study of human behavior and mental processes. It is also known for its influence on various fields such as psychotherapy, education, business management, social work, counseling, and even automotive engineering. The discipline of psychology was founded in the late 19th century by Wilhelm Wundt who believed that all human experience could be reduced to sensation and perception. Today, there are several branches within this field including cognitive, developmental, social/cultural, personality, and abnormal psychology among others.

One area where psychology plays an important role is automotive design. Designers often use psychological principles when creating cars because they want them to appeal to consumers' desires for speed, power, beauty, comfort, safety, and affordability.

Some car companies use shapes and colors that evoke feelings of excitement or danger in order to make their products more attractive. Others emphasize luxury features like leather seats and wood trim while still others focus on performance characteristics like horsepower and acceleration times. All these factors go into creating a car's image which influences consumer purchases.

In addition to visual cues, automobiles have been shown to arouse sexual desire in both men and women. This effect can occur through exposure to objects related to automotive culture such as racing cars, tuner shops, auto shows, movies, magazines, and television commercials. Studies indicate that exposure to high-speed cornering produces increased levels of testosterone production among males. Women tend to respond similarly but with less intensity. Researchers believe that this response may be due to evolutionary pressures toward mate selection rather than simple attraction mechanisms.

Another factor that contributes to sexual arousal from automobiles is tire smoke. Tire smoke occurs when rubber meets the road at extremely high speeds causing it to become very hot. As a result, it creates a visual display of motion that stimulates many parts of our brain involved in processing information about movement and velocity. It has even been suggested that seeing tire smoke might activate certain areas of our brains associated with pleasure centers responsible for reward pathways. Some research suggests that viewing images of tire smoke induces greater emotional responses in humans compared to those who do not view them.

Vehicle articulation plays an important role in evoking sexual feelings towards automobiles. Articulation refers to how much body roll a car experiences during turns. Cars with good articulation are more responsive and agile making them fun to drive while also appearing more masculine or feminine depending on their design. When people watch these types of vehicles perform well on a track, they feel a sense of accomplishment which can lead to heightened sexual excitement.